Friday, February 18, 2011

OLD vs New

1."New media allows the companies to access a larger demographic. It seems that "Old Media" may still access some people however "New Media" doubles the access for viewers and also doubles the amount of advertising for companies. Its a win win situation for both parties involved. "New Media" out shines "Old Media" because of its speed to distribute to its viewers. Old media may take a day or two to catch up. This presents "Old Media" the opportunity to catch up by making it easier to access their information if they interact with "New Media"(watching tv on a laptop). For the companies that have opted not to be involved in Podcasting, apps for phones or any interactive media their numbers are falling by the minute according to Crain's New York Business. In some cases these companies may become obsolete if they don't join the new wave of technology.

Thursday, February 17, 2011

Describe New Media

1. New media technologies include podcast, voice command searches, interactive television. the way to distinguish "old media" from "new media" is by its speed and how its viewers can interact with it. New Media allows its viewers to receive data in the comforts of their own home and on their own time. "Old Media" is schedule programming that is not necessarily easy for all its viewers to access and or slower. According to "Turner's secret Web Weapon " New media allows the companies to access a larger demographic. It seems that "Old Media" may still access some people however "New Media" doubles the access for viewers and also doubles the amount of advertising for companies. It seems to be a win win situation for both parties involved.

Wednesday, February 16, 2011

WHAT IS NEW MEDIA ?

1. Podcast, iPods, MP3 players, Tivo, Ustream videos are all apart of new media. I believe that to the "New Media" the internet is extremely important inorder for them to function. Every file that is used on these technologies utilizes the internet. The 'New Media" is allowing its viewers to view message immediately as soon as it post on the internet. It allows its viewers to go past the gate keepers and discuss stories or shows in a public sphere. The "New Media" may out shine "Old Media" because of its speed to distribute to its viewers. Old media may take a day or two to catch up. This presents "Old Media" the opprotunity to catch up by making it easier to access their information if they interact with "New Media"(watching tv on a laptop).